LaLa FuFu! talkin’ shiii… talkin’ shiii…

I was on my way to Harlem yesterday on the 1 train when I noticed this ad on the wall. I can be Kanye West now. Like wow! I have had my dreams fulfilled! Kanye, I’m sorry but there’s no way I’d want to be you. You’re short, that accent of yours I could do without & the memory of writing a check that would eventually lead to personal family tragedy… So no, I’ll pass. Under closer inspection, this “ad” was a clever ploy cooked up by Absolut Vodka to promote their brand. Very clever as I felt compelled to get to the bottom of this thing the moment I saw it. As it turns out, this viral marketing campaign is pretty interesting. 1-877-BE-KANYE, when called, sends you to bekanyenow.com, which not only offers some useful information about the “product” (”Be KANYE tablets are not tested on animals. That would be weird”) but emphasizes the lack of an E in its spelling of Absolut. Because, of course, it’s actually selling Absolut vodka.

However way you look at it, marketers are getting sneaky with their tactics and that’s cool with me but next time pick someone we’d actually want to be. Kanye is not the guy people want to be. But I’d spend his money all day!

-holla