LaLa FuFu! talkin’ shiii… talkin’ shiii…

I’ve been watching this whole @scobleizer FuFu with great interest. Yes he’s in a great position and yes I’m sure he’s got money in the bank, but what a lot of us don’t acknowledge is that Scoble is a member of an elite group. They’re “Social Experts” and there’s not a lot of them. The product Scoble produces is and audience as anyone within this space that knows what their talking about. Your content is not your product. Your product is your audience. Perception is dangerous. When you perceive yourself as someone that’s always going to have a following it can cloud your judgments. “Oh we’re fine, they’re not going anywhere…” can definitely set you up for a rude awakening.

It must hard being in his position with so many people being so critical. It’s not that he’s not talented, he’s just not focused. While the attacks from pundits most likely will not harm him, those of us who occupy the most opportunistic bunch of social participants see blood. click through to see the rest of this entry after the jump →